The Devil in the Deal
Dealmaking is the lifeblood of business – the heart. It is what makes business tick. So why isn’t dealmaking the number-one subject taught in business schools? Why do businesspeople have to learn about dealmaking the hard way, through painful and often expensive experiences? Is it because business schools can’t let go of their outdated ideas on negotiation and selling? If so, the time has come to change these perceptions so that success and financial rewards can be achieved in every sphere of life.
The Devil in the Deal delivers what it says on the tin: it cunningly reveals the ‘secrets’ everyone should know about dealmaking in business and ruthlessly exposes the 50 little devils that can break a deal. It is essential reading for anyone who wants to make great deals in the real world, quickly and profitably.